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Company Profile

Rising Auto Electrical Jingzhou Co., Ltd is a professional starter & alternator manufacturer for automobile industry, formerly known as “Taizhou Broad” founded in 2001, it was awarded certificate of TS16949/IATF16949 since 2009.

We have very wide product ranges of replacing Bosch, Mitsubishi, Nippon Denso, Mitsuba, Ford, Delco and Valeo family starters & alternators for US & European and Japanese vehicles, and we have been selling our products to more than 70 customers including some big famous companies in automobile industry. Our products are constructed by high quality materials and 100% new parts, and our products interchange with OE ones.

We have an experienced work team to ensure us to develop new products in very short time. Quality and Cost is our top priority, and Customer Satisfaction is our objective to be accomplished, we hope that every customer satisfy with our products and the service.

Organization Chart

Company history


Dec., 2001, plant established.


Mar., 2004, passed QS9000 audit by the third party.


Apr., 2005, passed the process audit of Valeo France.July, 2005, supplied starters to OE car manufacturer-Geely.


Sold more than 360,000pcs starters in 2011.


Sold more than 480,000pcs starters in 2012.Jan., 2012, 2015, awarded TS16949 certificate.


Sold more than 530,000pcs starters in 2013.


Sold more than 600,000pcs starters in 2014. Set up the second factory in Jingzhou, Hubei province.


Sold more than 700,000pcs starters in 2016.


Sold more than 800,000pcs starters in 2017. Started Alternator Business through acquisition.


Sold more than 1,000,000pcs starters & 60,000pcs Alternators.